Sign out
From press release Galerie Heinz-Martin Weigand, by Julia Beister, translated by Alison Shamrock:
The series is entitled “Sign out”, which offers an apt description of the series, for this time Schulz focuses on the great variety of billboards – as they would occur in such locations – photographed during his travels in the USA. Where they are found, these striking illuminated bodies form a second level above the buildings and indicate their respective purposes. They bear written messages and their sole purpose is to alert and seduce us.
This is precisely the point at which Schulz interferes, using digital manipulation to free the billboards of their “designation”, and thus of their function; he breaks off all communication, sign out. The original structure with its “form and function” is now reduced to pure form and in this way is transformed into a sculptural, artistic object
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Posted by creoflick on 2010-04-01 06:53:01
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