Behind the logo

How would you rebrand BP - this is an action organized by Greenpeace.
Via Greenpeace: A few years ago, BP rebranded themselves as 'beyond petroleum'. And yet BP wants to invest billions of pounds into the Canadian tar sands - the dirtiest oil there is. They are threatening the Canadian wilderness, indigenous people, and the climate at precisely the time we should be cutting carbon emissions.

That's why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not 'beyond petroleum' - they're up to their necks in tar sands.

The winning logo will be used by us in innovative and exciting ways as part of our international campaign against the oil company.

We're after the best ideas and concept, not necessarily the slickest logo. So if you're not a professional designer don't worry. If you're the overall winner we're offering you a day with a top graphic designer to transform your idea into a final product.

Source: http://www.greenpeace.org.uk/files/tarsands/logo-competition.html

Tags:

beyond petroleum

rebrand

Greenpeace

BP

Posted by creoflick on 2010-06-01 19:56:28

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